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BMW Group Classic has celebrated the 40th anniversary of the famous Andy Warhol BMW M1 Art Car with a new photoshoot – conducted by a competition winner found on Instagram...
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BMW has been celebrating the 40th anniversary of the iconic BMW M1 designed by Andy Warhol. The winner of last year's “Shootout 2018” social media contest, Stephan Bauer, won the chance to photograph BMW Art Car Number Four having competed against five other photographers. The group submitted their best classic BMW shots via Instagram, 29-year old Bauer from Germany then won the chance to create a number of images as part of his exclusive photoshoot.
The 470hp BMW-M1-Group-4 was famously painted by Warhol via brush in less than half an hour, the artist stating: “I love this car. It’s more successful than the artwork."
The BMW-M1 made its sporting debut in the #Procar-Series and entered the annals of Pop Art history at the same time. Warhol said that the speed at which he completed the task was a direct reflection of the nature of the subject matter – a very fast racing car.
“I attempted to show speed as a visual image. When an automobile is really travelling fast, all the lines and colours are transformed into a blur,” Warhol said at the time.
Soon after the last brush stroke had been applied, the BMW M1 took to the track for the 24 Hours of Le Mans in 1979. The number 76 machine was driven by legendary German driver Manfred Winkelhock, Frenchmen Hervé Poulain and Marcel Mignot, the trio took the Art Car to second place finish in class – sixth overall.
Bauer's contemporary shoot took place in an old factory building in Cologne where he created images juxtaposing the brightly coloured Art Car and the dour grey of the abandoned industrial structure. A later outdoor photography session used laser search lights to shroud the M1 in a mystical light. BMW has shared the shoot on the Facebook page and on Instagram Account of BMW Group Classic.
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- “I love this car – it’s more successful than the artwork,” commented Andy Warhol after he famously painted a BMW M1 racecar in 1979. Now, 40 years la “I love this car – it’s more successful than the artwork,” commented Andy Warhol after he famously painted a BMW M1 racecar in 1979. Now, 40 years later, the priceless piece of rolling art has been impressively showcased by a rather persuasive young Instagrammer…
Last year, BMW Classic held a photography competition on Instagram, the winner of which would be granted the opportunity to exclusively shoot one of its cars out in the wild. The spoils ultimately went to the 29-year-old Munich-based automotive snapper Stephan Bauer, who, we’re pleased to say, is no stranger to Classic Driver.
Seizing the chance to create something truly special, Bauer miraculously persuaded BMW Classic to bring arguably its most significant exhibit, the BMW M1 painted by the renowned American Pop artist Andy Warhol 40 years ago, to an abandoned old factory in Cologne. The resulting set of photographs is astonishing and portrays BMW’s fourth Art Car in a manner we’ve never seen before, aided by Bauer’s bold, high-contrast style and the soft golden sunlight pouring through the building’s myriad windows.
It took Warhol less than half an hour to paint the Group 4-spec M1, the artist later remarking that his speed was a reflection of the statement made by his subject. A short while after it was completed, Hervé Poulain, Manfred Winkelhock and Marcel Mignot drove the car to sixth overall in the 1979 24 Hours of Le Mans. Congratulations Stephan – what a fitting way of casting new light on a priceless automotive treasure in this, its 40th year.