The parent company is currently reviewing costs and looking to save money in order to foot the bill for several different global emissions scandals, with costs expected to run beyond £23 billion. CCW understands VW Group in the UK has already pulled some advertising deals and the company’s global boss Matthias Müller, said: ‘Anything that is not absolutely necessary will be cancelled or postponed. And that’s why we will be intensifying our efficiency programme. To be clear: this will not be painless.’ A spokesman for Porsche told CCW the company is an enthusiastic supporter of classic car events and it likes to be involved in as many as it can. He said: ‘We try to take an even-handed approach in our involvement. Inevitably, the level of support for each event varies, depending on our commitments over the course of the year.’
Porsche had a big presence at last year’s NEC Classic Motor Show (above), launching the Porsche GB Restoration Competition and celebrating the 40th anniversary of the 911 Turbo. The spokesman said: ‘We look forward to returning to the NEC show in the future.’
