A showcase for Scottish design talent. A bespoke full-size clay model of the Jaguar I-PACE, created by the brand’s world-renowned designer Ian Callum, is taking centre stage at Scotland’s first dedicated design museum. The I-PACE exhibit was unveiled on 15 September at the grand opening of the new V&A Design Museum in Dundee, which highlights the global achievements of Scottish designers past and present.
The clay model shows the painstaking and elaborate design process behind the firm’s first all-electric vehicle, as well as the steps followed to create all new Jaguars. Ian Callum, Jaguar Director of Design, said: ‘Automotive design is hugely complex. Although much of the design is done digitally, clay models are still important – they are our first chance to see the car in reality.
‘Scotland has a long history of design excellence, and the V&A Dundee is a fantastic opportunity to showcase this on a global stage. It has been an honour as a Scot to be involved with the opening of the new museum, and I hope our I-PACE exhibit can help inspire the next generation of design talent.’
The new museum will bring touring exhibitions from the V&A and other international museums to Scotland, as well as curating its own exhibitions. V&A Dundee will also present the largely untold story of Scotland’s outstanding design achievements, bringing together in one place the world-renowned V&A collections with loans from other collections in Scotland and beyond to allow visitors to understand and be inspired by this rich design heritage.
The opening exhibition, which runs until 24th February 2019, is Ocean Liners: Speed and Style, which allows you to experience life on board the world’s greatest ocean liners and discover how ocean liners became one of the most powerful and admired symbols of 20th century modernity. The museum is open seven days a week from 10am-5pm. Entrance is free, though there may be a charge for some exhibitions. You’ll find them at 1 Riverside Esplanade, Dundee, DD1 4EZ, and the website is: www.vam.ac.uk/dundee