The new Ducati Diavel 1260 has won the “red dot award: Best of the Best” in the product design category. This is the third accolade for Ducati, following the success of the Ducati 1199 Panigale in 2013 and the Xdiavel s in 2016.
The red dot design award is a prestigious product and communication design award, hosted in Essen, Germany, by Design Zentrum Nordrhein Westfalen since 1955 and has prize categories for product design, design agencies, and design concepts. This year, over 5,500 products from all over the world were submitted, out of which the Ducati Diavel 1260 was chosen as the winner by a jury consisting of 40 international experts. The Ducati Diavel 1260 was unveiled at the Ducati World première 2019. Its muscular lines and imposing front end give the Diavel 1260 its unique character and personality, while the wide air vents and trellis frame enclose the engine. It sports a 159-ps, 1,262-cc Testastretta V-Twin engine and, unlike the Xdiavel s, gets a chain final drive. also, the 240-mm wide rear tyre should look pretty familiar to any Ducatisti. The Diavel 1260 also gets a new chassis but retains the signature Diavel ergonomics.
Ducati are set to receive the honour at the red dot award gala ceremony in the Aalto theatre in Essen, Germany, on 8 July before an audience of 1,200 notable representatives of the international design industry.