New SEAT’s marketing

Radical new thinking for SEAT’s marketing men has concluded that Kia’s approach of offering a standard car with no optional extras is the way forward to cut down on complexity. So while up until now there used to be a long list of optional equipment available for the Ibiza, Arona, Leon and Ateca, this has been slimmed down to just two or three choices. What it means is that the model line-up of each car has been expanded as a result, with each lineup featuring SE, SE Technology, FR, FR Sport, Xcellence and Xcellence Lux versions to select from.


Other significant changes include the discontinuation of 79bhp 1.6 TDI versions of the Ibiza, with the engines upgraded to 94bhp, and the introduction of automatic versions of the Ateca 1.6 TDI, as well as new front-wheel-drive 2.0-litre TDI iterations. And finally, the 181bhp editions of the Leon FR are also no longer, a casualty of the new WLTP and Euro- 6d-Temp emissions requirements. A full list of the new models can be found in the Data Files.

new thinking for SEAT’s marketing

New thinking for SEAT’s marketing

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