British car makers Jaguar Land Rover have just recently created a new business division called Jaguar Land Rover Special Operations. The JLR Special Operations has been created under the lead of John Edwards and will focus on meeting the increasing expectations of today’s most discerning and enthusiastic car customers. The JLR Special Operations team is made up of expert designers and engineers and will be led by Paul Newsome, Director of Special Vehicle Operations. Newsome was recently recruited from Williams Advanced Engineering.
Working on present and future vehicle portfolios, the team will create halo vehicles ranging from high luxury to extreme performance. A vast range of products and services will be on offer, including high specification vehicles that showcase the best of both brands such as high performance derivatives, ultra luxury products and limited run collector editions. Customers will also be able to choose from truly bespoke commissions and many colour and trim specifications and accessories. Heritage products will also be up for grabs such as vehicle recreations, servicing and restorations, and the creation and provision of heritage vehicle parts. There will also be a new portfolio of branded goods that will engage with a wide audience of current and potential customers.