There is no doubt that we cannot underestimate the importance of restorative or replacement procedures. However, it’s not that easy to market yourself to a client solely based on the restorative or replacement procedures you offer through car insurance companies. This post will cover some tips on introducing car restorative or replacement procedures through the best car insurance to potential customers.
1. Introduce Customers to the Benefits of Car Maintenance
Don’t wait until it’s too late. Here are some tips on how you can introduce the benefits of proper car maintenance to your clients:
- Educate them on the importance of regular car maintenance. Whether it’s a routine oil change, a tire rotation, or new brakes and rotors, maintaining manufacturer-recommended service intervals is crucial for maintaining vehicle performance and fuel economy. It also keeps drivers safe while they’re out on the road.
- Discuss costs. Ensure that you give them alternatives such as the best car insurance to help shoulder the financial burden. Even though it might seem like an unnecessary expense now, in the long run, it will save customers money because they won’t have to replace other parts that may be damaged due to poor maintenance practices. You can use this opportunity to discuss aftermarket parts since they are usually less expensive than parts from original equipment manufacturers but still give customers quality products and peace of mind that their vehicle is being given proper updates and attention.
2. Make Sure They Understand They Have Options
It’s essential to ensure that your client understands their options and doesn’t feel “pushed” into one option. They may think all they have is new parts or repair parts when there are other options like remanufactured parts (or even used parts). It’s best to let them know of ALL the options available to make an informed decision.
Another thing to consider when discussing this with clients is insurance. Some shops can work directly with car insurance companies on repairs to reduce costs for the vehicle owner. For instance, if the client has a deductible, you might be able to get an assigned adjuster or supplement the claim so he won’t have to pay anything out of pocket.
Help your clients when they want to shop car insurance and guide them when they’re looking for the best auto insurance that may suit their needs.
3. Help Them See the Benefits of Using Aftermarket Parts
Many people are intimidated by the cost of a repair, but it’s important to emphasize the quality of aftermarket parts. Also, people do not understand that those car insurance companies provide a cover for some aftermarket parts. Most of the time, aftermarket parts are made by original equipment manufacturers (OEMs) with the same standards and specifications as OEM parts and OEM specifications. Many aftermarket parts come from the same manufacturers who make OEM parts. So they’re made just like an original part, and they look just like an original part but at a fraction of the cost. Car insurance companies insist on replacing aftermarket parts to keep repair costs down and lower premiums for all policyholders.
4. Explain That These Parts Can Be Made by OEMs — They’re Not Limited to Aftermarket Products
Remind them that OEMs also make a lot of aftermarket parts. The difference is that OEMs usually don’t put their name on it and instead create the product for an independent manufacturer to sell. In many cases, there’s no difference between these parts and the one you’d be getting if you bought directly from the source — except for the price. A spare part made by an OEM will typically cost less than one created now by your car’s manufacturer.
Of course, not all cars have parts made by outside manufacturers, including aftermarket companies or even other OEMs. If this is the case with your client’s car model, they’ll likely only have two options: buy directly from their vehicle’s maker or get a generic part that won’t fit quite right or work as well as one built specifically for the car in question. No matter what you recommend to your potential client, it’s important to remind them of all their options, including the best auto insurance, before suggesting any specific action.
5. Clearly Explain What Replacement Parts Are and How They’re Used
Whenever you can, it’s best to explain the difference between OEM parts and aftermarket replacement parts. It’s also essential to present a replacement part since some people may not yet know about them.
- Replacement parts are used to repair or replace broken or damaged components. They are often made by the original manufacturer and designed to fit the make and model of your vehicle and any safety standards implemented on the original part.
- Aftermarket parts can be more cost-effective than OEM parts, but they may not be made specifically for your car make or model, so they won’t necessarily maintain your vehicle’s value. However, some aftermarket body panels will fit better than others.
While car insurance companies don’t allow for much flexibility, you can work out a deal with your insurance provider to receive the parts you need at a reasonable price.
6. Describe the Difference Between Salvage and Rebuilt Parts
It’s important to educate potential clients about the difference between salvage and rebuilt parts and re-establish what’s best for their vehicle in that situation.
Salvage parts are usually from vehicles declared a total loss and are not remanufactured. Rebuilt parts are inspected and repaired to meet OEM standards. Salvage parts are often cheaper than rebuilt parts, but they may not be as reliable as those thoroughly tested. If your automobile is declared a write-off after a claim, car insurance companies will arrange for you to be paid the car’s market value before the claim, while OEM components aren’t always covered.
7. Listen to Your Customer’s Wants and Needs From Their Insurance Coverage
When listening to their wants and needs, help them recognize that there are other options even if they aren’t receiving them from you. If you’re a good listener, most customers will open up about their specific needs and desires before deciding on the cover provided by car insurance companies. A car owner looking for roadside assistance will let you know, just as another car owner looking for a lower monthly premium will do. By listening closely to what your customers are saying, you can pick up on key phrases that indicate the best path forward regarding the best car insurance to sell them.
It’s essential to be transparent with your customer that there’s a chance they may not find what they’re looking for in your company, especially if they want or need something very specific from their insurance coverage. While this may seem counterintuitive, a business that willingly refers its customers to another shows honesty and integrity on the salesman’s part. Additionally, doing so often results in a stronger relationship between the client and company down the road — something everyone wants!
Scale Your Business Through Client Referral
It would be best if you showed your clients that you are there for them in their time of need. When they come to you with a problem, it is up to you to help them understand the repair or replacement options provided by car insurance companies and the benefits of each. It may be problematic because most people don’t know much about car maintenance.
However, suppose you have a client who understands these options and appreciates the benefits. They will be more likely to choose you for future services and recommend your business to others; this is how you stay ahead of your competition!
Whether it’s about repairing or replacing a part of your vehicle, we’re here to help. Get the best advice on the best auto insurance by contacting us today!