Electrifying Ferrari Maranello’s phased approach to plug-in future

Ferrari is working on EV powertrains… for now only for Maserati. But it is only a matter of time until there’s a new model from Maranello with a recharge port instead of a fuel filler. As outlined in FCA’s five-year plan last month, Maserati will soon drop diesel engines. It will produce only plug-in petrol-electric hybrid and pure battery-powered vehicles and Ferrari will supply the powertrains for all of them.

The Ferrari-developed EV powertrain will deliver Ferrarigrade performance. Tim Kuniskis, the Fiat Chrysler Automobiles exec who heads both Maserati and Alfa Romeo, promises 0-100km/h acceleration in around 2.0 seconds and a 300km/h-plus top speed for its new brand-halo sports car in his presentation.

2020 Ferrari EV

2020 Ferrari EV

The EVs, marketed under the ‘Maserati Blue’ banner, will utilise three electric motors. It’s certain two will be mounted on the rear axle, for full torque-vectoring capability. And 800-volt battery packs will deliver high power, long range and quick recharging. This is exactly the kind of high-end EV technology that Ferrari would choose.

Ferrari and FCA head Sergio Marchionne sees plug-in vehicles becoming a staple of Maranello’s model mix. “I think I’ve been clear on the topic that we’re going to embrace electrification,” he said at Ferrari’s Geneva International motor show press conference last March. “We are going to bring it in and make it a mainstay of our offering.”

At the same time he confirmed Ferrari would launch a hybrid model in 2019. He implied it would be a plug-in hybrid, unlike the LaFerrari, and that it wouldn’t be a supercar.

“In the LaFerrari it’s an interesting add-on that’s used for power,” he said, referring to hybrid tech. “In the case of the next hybrid I think it needs to become more traditional in a sense, because it needs to fulfil a different role.”

Ferrari, recently spun off from FCA, will present its separate plan to investors come September. Marchionne hopes it will include a new model or concept reveal. Count on it being large, since size is needed to make space for battery packs and hybrid hardware. Plug-in hyper-hybrid SUV? Or a ‘Ferrari Red’-branded EV pointing to a potential GTC4 Lusso replacement? Both are now possible.

Whatever it is, a utility vehicle will stretch Maranello’s designers. “Doing an incredibly elegant car that embodies Ferrari values is not an easy thing,” Marchionne admitted in Geneva last March.

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