Porsche Digital announces online platform for vehicle livery design
Porsche has unveiled a new online programme which will enable customers to design what it says is an ‘individual’ livery for their car. By partnering with renowned artists, design studios, foil providers and vinyl paint manufacturers, these customisable liveries can be applied to any vehicle, Porsche or otherwise, with classic motorsport designs among the extensive range of art, fashion and colour choices available.
“As the livery segment is a very fragmented market, we have created a central port of call with ‘Second Skin’ to guarantee quality and offer a comprehensive approach to finding a solution,” says Simon Weiss, the person responsible for the project at Porsche Digital.
An example of the ‘Second Skin’ feature could be witnessed at this year’s 24 Hours of Le Mans. The factory-backed customer team, Project 1, competed in a 991 RSR with a unique design by New York pop-art artist Richard Phillips.
Available now, customers can indulge in creating their bespoke livery at secondskin.design. Porsche says costs for a complete livery design start from €4,000.