Stirring things up. The Concept M8 Gran Coupé embodies a new facet of luxury for the BMW brand – ultra-sporty, extrovert and polarising. “The BMW 8 Series will take over as the new flagship model of the BMW line-up and, as such, combines unsurpassed sportiness and elegance,” said Adrian van Hooydonk, senior vice president, BMW Group Design. This concept offers a look ahead to the most exotic and alluring variant of the new BMW 8 Series.”
However, this concept is more than simply a luxury sports car with four doors. It symbolises a new and unique understanding of luxury. “The Concept M8 Gran Coupé is designed to stir things up, to polarise – it should move you emotionally,” explains Domagoj Dukec, vice president design, BMW M and BMW i. “We want to reach people who are looking for something special, and who want to stand out from the crowd. Here, BMW M is unmistakably taking luxury out of its comfort zone.”
Like the Concept 8 Series before it, the M8 Gran Coupé shows off BMW’s new design language, headlined by expressive surfacing that accentuates the car’s dynamism more vividly than before through its bodywork.
Being every inch the BMW M car, the vehicle features a CFRP roof panel, which lowers the car’s centre of gravity both visually and physically, plus aerodynamically-optimised exterior mirrors. The Salève Vert paint finish, whose colour appears to change from green to greyish blue in different lights, combines with gold-coloured window graphics, hallmark M gills, gold-coloured brakes, wheel rims and M twin exhaust tailpipes, to give the car a head-turning, all-new look.
The new model sees the BMW Group looking ahead to the BMW 8 Series Gran Coupé and BMW M8 Gran Coupé, which will be presented during the course of 2019, to round-off the BMW 8 Series family.