In news from America, we gather that the BMW Group and Daimler AG are planning the next steps for their joint mobility company, following approval by the responsible competition authorities.
In a press release suitably packed with blue-sky thinking and buzz words, it’s claimed that ‘the joint venture will focus on ensuring the personal freedom of customers in the field of urban mobility.’
It continues: ‘Geared towards this vision of future urban mobility, a new mobility offering will be created that is easy to access, intuitive and focused on the needs of the user. On their urban journey, customers will move through a seamlessly connected and sustainable ecosystem that combines CarSharing, Ride-Hailing, Parking, Charging and Multimodality from a single source, and is available with just a few taps. The idea is to create the most attractive, most comprehensive mobility solution for a better life in our connected world.’