• UNDER THE RADAR S3 8V 380bhp sleeper

    From Imola yellow daily driver, to matt grey stealth bomber; this 380bhp S3 has packs an unexpected punch… Words Davy Lewis. Photography Dave Jack.

    I have a confession to make: I like yellow cars. There’s something about the bright hue that just does it for me – especially when it’s freshly polished on a bright sunny day (not that this happens much in the UK). I almost bought an Imola yellow B5 S4 avant a few months back, which I neither needed, nor could really justify – but it was the fact it was yellow that had me sorely tempted.

    So, why on earth am I banging on about yellow, when the car you here is clearly, grey? Well, I’ll let you into a little secret: this S3 was once yellow (technically still is, it’s just hidden under an immaculately well applied 3M wrap).

    “I fancied a change from yellow and the matt grey appealed as it’s subtle and understated – the complete opposite to how it was originally,” says owner Richard Steele. It’s refreshing to see someone wrap their car in this way – many do it the other way round – adding bright vinyl to a black or grey car.

    “Prior to the S3 I had a slightly modified A3 Black Edition. I loved everything about the car, until I test drove an S3 and had to have one!” says Richard. With his heart set on an 8P, he set about searching for the perfect car. He quickly found the Imola yellow example, which ticked (almost) all the boxes – it was a Black Edition with DSG and sat nav – the only things missing were the wing back Recaros.

    “My goal with the S3 was to give it RS3-inspired looks and performance as this is the car I ultimately hoped to own eventually; at the time I wasn’t really in a position to afford an RS,” recalls Richard.

    The upgrades began slowly at first with a Stage 1 remap, some new wheels, and lowering springs. But it wasn’t long before things progressed somewhat…

    Richard continues, “After about a year of ownership I ended up with a 380bhp, mini monster that would give most big fish a run for their money. The 0-60 was recorded on a Racelogic box at 3.7-seconds. It’s fair to say that with launch control, it went like a stabbed rat!” he laughs. With relatively simple engine upgrades, it’s testament to just how good the S3’s 2.0 TFSI unit is, that it can be persuaded to make almost 400bhp and deliver supercar levels of acceleration.


    An APR Stage 2+ map is key to the power, which has been calibrated to work with the full Milltek turbo-back exhaust system with de-cat. With the restrictive cat and downpipes replaced, there’s so much more potential in these cars. A Loba high-pressure pump gets the super unleaded in fast, while a CTS carbon intake takes care of feeding cool air to the engine. With 380bhp and 559Nm, this is one rapid S3. Any more than this would require turbo and supporting upgrades, but for bolt-on tuning on OE engine and turbo, it’s certainly effective.

    Part of the appeal with this particular S3 was the fact it had an S-tronic box. The stock unit offers fast shifts – but these can be ramped up further still with a gearbox map. Ecotune have livened things up so that Richard can hold onto gears for longer; take advantage of faster, crisper shifts and, of course, use the launch control function – which was key to the blistering 0-60mph time he achieved.

    When it comes to wraps, the matt grey look always seems to work well, especially when teamed up with some gloss black details. The window surrounds and rear badges are all gloss, as well as the RS-style honeycomb grille and air intakes in the front bumper. It all looks very classy. But there’s a nod to the OEM paintwork with the bright yellow brake calipers and S3 badges.

    Wheel choice is something that’s very personal and even slight differences in offset or design can have a big impact on the overall look of a car. In this case, Richard has stayed true to his OEM roots and gone for a set of 8x18in multi-spokes from an A4 DTM. They look like they were made for the 8P; subtle, classy and offering plenty of room to show off the bright yellow brakes (with some 3mm spacers added). Incidentally, the calipers are RS3 units, painted to match the original Imola yellow paintwork – but they look just as at home alongside this matt grey wrap. These high-spec OEM brakes also do a grand job of hauling this 380bhp 8P down from big speeds.

    The final chassis tweak came in the form of the suspension. Not wanting to go for uncompromising coilovers, Richard fitted some quality H&R sports springs which bring the ride height down nicely, which not only looks much better also tightens up the handling. With less pitch and roll, the S3 feels more planted through turns, allowing more spirited progress to be made. Thankfully there’s plenty of grip from the quattro drive system, powering Goodyear Eagle F1s at each corner.

    Inside, this immaculate S3 is already well equipped with a flat-bottom wheel, Bose audio and sat nav, but that hasn’t stopped Richard putting a personal touch on it. Some neat yellow stitching has been added to the wheels and the gear gaiter – another nod to this car’s Imola yellow roots.

    A large part of the fun for Richard, like many others, is being able to meet a network of like minded Audi enthusiasts. “I’ve made good friends with local enthusiasts,” he says, “they all had a part to play in the build; we always help one another with tuning each other’s cars and sharing advice/opinions. It’s this aspect of the build I’ve enjoyed the most.”



    With the S3 pretty much where Richard wants it; that is, a credible RS3-chaser; he’s decided it’s time for a change... “Just as I was getting to the stage where I was happy with the build, a perfectly spec’d and priced Daytona grey RS3 came along, so I ended up parting with my beloved S3. The RS3 build is currently underway and should hopefully be featuring in #Drive-My in the near future,” he adds with a smile. We hope so!

    SPECIFICATION #Audi-S3-8P / #2011 / #Audi-A3-8P / #Audi-S3 / #Audi / #Audi-A3 /

    Engine 2.0 #TFSI 4-cylinder turbo, #CTS-Turbo cold air intake and heat shield, #Loba high pressure fuel pump, turbo back full decat non-res #Milltek exhaust system, #APR stage 2+ map.

    Power 380bhp and 559Nm.

    Transmission 6-speed #S-tronic with #Ecotune custom map.

    Brakes Custom RS3 front calipers, TT RS front discs, #HEL braided lines, stock S3 rears.

    Suspension #H&R sports springs.

    Wheels and tyres 8x18in #Audi A4 #DTM wheels with Goodyear Eagle F1 Asymmetric 2 225/40R18 and 3mm spacers at the front.

    Exterior #3M matt dark grey vinyl wrap by TLC Detailing, custom S3 badges, RS3-style grille, sticky vinyl personalised number plate, gloss black trim, APR badge.

    Interior Recaro bucket seats, custom steering wheel with yellow interior stitching to match.

    Tuning contacts/thanks Ecotune www.ecotune-scotland.co.uk, TLC Detailing www.tlcdetailing.co.uk, APR www.goapr.co.uk, Dave Jack at Space 21 Photography for the photoshoot

    Top: Fast but stealthy Below: More cheeky yellow details
    “With launch control, it went like a stabbed rat!”

    Below left: Yellow stitching is neat Bottom More yellow on the RS3 brakes.

    “I ended up with a 380bhp, mini monster”

    Above: Grey wrap looks classy on this 8P S3.