- BMW’s decision to resurrect the #BMW-8-Series comes after an announcement by chairman Harald Krüger to position the brand further upmarket, giving it a more luxurious slant than its current premium positioning.
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“The 8 Series will be the next model in the expansion of our luxury car offering and will raise the benchmark in the segment,” Krüger said. “It will demonstrate that sharp dynamics and modern luxury go hand in hand, in a process strengthening our claim to leadership in the class.”
The arrival of the Concept M8 Gran Coupe follows the unveiling of the #Concept 8 Series Coupe at last year’s Villa D’Este concours d’elegance in Como, Italy, as well as the unleashing of an #BMW-M8-Coupe prototype during a promotional event at the 2017 Nürburgring 24-hour endurance race in Germany.