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Remain true to their own values, but still do not miss the train of time - this challenge is currently the entire auto industry. Not for nothing showed the German premium brands BMW, Mercedes and Audi lot of presence on the Consumer Electronics Show in Las Vegas. Where to grow together what belongs together has not yet really: the fast moving consumer electronics and the other hand comparatively leisurely carmaker.
Audi CEO Rupert Stadler sees the change undaunted in the face: "The auto industry is still a classic business model, but we will convert it into a platform business." And the future also means more of a co-Stadler than against one another. Overlooking the joint commitment of BMW, Mercedes and Audi in the adoption of digital maps specialists Here explains Audi Chairman "Sometimes cooperation is better than competition." Classic Powerlifting Let us first with the classic business model: A cooperation in matters Audi A6 , BMW fives and Mercedes e-class will not happen, because still ruled a three-way battle. And who gets these days fresh food: The Mercedes E-Class rolls just began in a new form, the quintet follows the end of the year, the A6 2018.
The A6 speaks in his new edition of the viewer with a widened grille whose corners are now drawn sharp. The single-frame to be lost in the overall height of a few centimeters. Visually, the A6-oriented as the A8 in the study Prologue and receives as the other Audi models more flared wheel arches. The original idea of the Quattro is to be revived by the Bank in the design - even during the A3 facelift this spring. The A6 is there at first only with all-wheel drive and with an optional all-wheel steering, which takes over the business from Limousine Q7.
Much light band has been speculation on the stern in the past a drawn through. But since Audi has made other choices. Four models are available in the future with this design feature: the new A8, the A7 elegantly shaped, the Q8 and Q6 as an electric car, which will be manufactured from 2018 at the Brussels plant.
A6 as an electric car?
Yet Audi plans to A6 is not a pure electric car. But Rupert Stadler is happy that he can react on the building blocks of the Group flexibly to the needs of the markets. In their own e-motor production in Hungary, he even sees a core competency of the house for the future: "In the electric mobility, there is no turning back."
Audi is fully energized and prepares the next A6 Q7, Q8 and A7 definitely as a plug-in hybrid in front, carrying the additional designation e-tron. But clearly, it remains even when using the classic Nitro of the 2.0 TFSI petrol with 190 and 252 hp and the two-liter diesel engines (150 and 190 hp) to the three-liter V6 engines with 218, 272 and 333 hp, which will be modified by then facing more stringent emission standards. Audi relies on SCR technology.
In addition to the dual-clutch S tronic, it will continue for the powerful engines that develop more than 500 Nm of torque, enter the eight-stage converter ZF automatic transmission.
Long term, the eight-cylinder engines become extinct in the volume models, it increases the four- and six-cylinder in the performance. but Sporting S and RS variants definitely stay in the program, since Audi thus can drive remarkable sales success. Do not rule out the way that the Audi five-cylinder, as it is used in RS 3 and TT RS (400 hp), also adapted for longitudinal installation.
New Tags
Who talks to the Audi specialists, comes to many new Tags not around: artificial intelligence, management, new type of user experience, Big Data, Internet of things - all right? Do not worry that comes step by step, some can, but you do not understand. The main thing is, the car good use, feel safe and comfortable and can integrate their personal data and applications easily. And then it looks all.
The chosen path remains the brand faithful: The trend is toward intuitive operating systems, which can be controlled by touch. The number of switches is intended to be gradually reduced. It is based on the Modular Infotainment System (MIB), the Audi introduces in several steps. A8 and A6 are based on the study Prologue, in which the entire front of the instrument panel is a kind of large display. It is a touch screen with haptic feedback - the driver will feel so in the fingers that he has activated a function - controlled instead of a rotary push-and. Pressing on the screen it feels like a button, including clicking sound, so the Audi drivers of change easily falls possible. With the first pure electric car Q6 (also new for 2018) then the next stage of a new operator control and display concept with vaulted screens.
The general trend in rapid development stage of the LTE mobile communications, shorter call setup times and improved voice quality when calling goes. This entails additional online services that provide additional features, such as the navigation permit.
A6 with OLED technology
What Audi still very strong addition to the new features in the multimedia sector at heart: the introduction of OLED technology in lighting, which stands for "Organic Light Emitting Diodes" stands. In each OLED unit include two electrodes a plurality of thin layers of organic semiconductor material is a. Here, then layers are made to emit light, so that it is not to point light sources like the LED, but panel radiators.
This technique was first offered already this year for the TT RS, 2017 followed by the four-door coupe A7, and from 2018 OLED is to have as an option for the A6. As Mercedes E-Class and BMW five is made fit even the A6 for the semi-autonomous driving. He parks in the longitudinal and transverse gaps automatically, keeps its own track and the distance to the vehicle in front of more than 200 km / h, braking in an emergency completely to a standstill. Currently the works of 40 km / h to market, this figure is likely to increase.
The opportunity to seek help when overtaking, as from now, the new E-Class, there will be the Audi A6. In Mercedes this technique works currently to pace 130th
on the other hand does not change in principle to the dimensions of A6 and A6 Avant. Even the boot capacity remains about the same. Due to the strict crash standards, especially in the United States no longer so large jumps are possible as before in losing weight. The A6 will still lose again at 50 kg, and then come into the lightest version below the limit of 1600 kg. However, he is not all-aluminum car.
What is not yet clear: when the Avant follows. There are two scenarios: in parallel with the launch of the sedan or until the following year. , Applies however that the distance will be similar to the A4 few weeks as more likely. Does the competition from old?
Ring the new Audi business sedan therefore a new era? See the previously introduced competitors BMW and Mercedes E class five from old fast? Most certainly tangible leap expected Audi succeed in the design of the cockpit and operation. The placed in the center console display is compared to the more conventional architectures of BMW and Mercedes, both continue to rely on a rotary push button, much more progressive, the usual keypresses intelligently linked with a touchscreen. Mercedes offers the touch-sensitive buttons on the steering wheel a good compromise. Motto: In principle, we rely on the old world, but who wants the new, she gets at least a little. BMW touted the gesture control, but remains as Mercedes the old ways. Only Audi combines the smartphone world with the desire of motorists, even touching getting feedback during operation. Should this technique, the Audi has just shown at the CES in Las Vegas, work everyday reliable, the brand has developed a real advantage in the operation of the future. That should especially BMW be a thorn in the flesh, who always claimed in this area, the leadership itself.
Interesting is certainly the struggle for comfort crown. Mercedes backed by its sophisticated air suspension together with comfort seat here before powerful, but also Audi has to focus more on ride comfort directed than before.
Air suspension and new seats given gets the A6 air suspension from the Q7, but which is modified again stronger. The goal is a wider spread of the different driving modes. As Mercedes expects Audi from newly developed seat with a softer seat at the same time reinforced lateral support a more comfortable ride. Gone are the days when it the Audi developers goal was simply to construct the sportiest car in the class. What should the bargain hunters among buyers find interesting: Unlike the Mercedes E-Class, it will probably be the A6 continue with manual switch. This alone will provide the best base price in the future of Audi in the upper midrange segment, although the entry petrol 1.8 TFSI flies out of the program.
Who even this sharply designed A6 still seems too good, which can alternatively engage the next generation of the four-door coupe A7, which is visually more expressive. Also available from 2018 at the dealers.
While still lean BMW fives and Mercedes E-Class quite strongly to the well-known brand design, Audi is taking a new, fresh way with the A6. Also in the cockpit and the new operation with touch touchscreen brand shows the courage to change. That could be the key to success, because otherwise the three German premium models move at eye level. All drive semi-automatically performing similar functions, are very well connected and as a plug-in hybrid available. Overall succeeds the Audi A6 but best to convey progress visually.
Audi: progressive than BMW and Mercedes
New BMW fives with evolutionary design
The end of the new five will be presented: He gets a higher quality cockpit in Style Sevens, is lighter, runs semi-autonomous and to be more dynamic and more comfortable.
Even the five takes as the E-class to the driver in the future if desired some work from. Both can be up to speed following the anticipated driving car 210 km / h self-employed, for example, on the highway.
Visually reminiscent of the new five, which is presented at the end of the year, very strong at the sevens. This also applies to the high-quality cockpit, which is however created some driver-oriented. Unlike Mercedes for the E-Class BMW leads fiver a gesture control. When driving are no complete new concepts, but amendments to existing engines, it remains in the eight-stage converter ZF automatic transmission. Even without the use of carbon of five is about 100 kg lighter. Compared with the Audi A6, he also acts designed conventional. Exciting the comparison is safe with the driving dynamics.
The new five-similar to the predecessor. Behind the black stripes in the middle of the grill
the radar for autonomous driving functions
Mercedes E-Class with traditional virtues
The new Daimler is digital, but the changes concerning the operation are far less radical than at Audi. The Focus: Top comfort and many new automated driving functions.
The E-Class is to set new standards of comfort after the desire of developers. There are newly developed seats and an air suspension with two chambers in front and three behind. Operation is unlike Audi continues via a known rotary-push-button control, but is supplemented by two buttons on the steering wheel, with which one also click through the renovated menu structure and can wipe. Progress, but no new scale. High-quality, easy to read, but extra charge: the new widescreen with digital instrument cluster. With Excitement: the new six-cylinder from 2017. The growing E-Class Status and ride comfort, closely follows the S-Class. The Audi A6 is clearly progressive. Advantage: Both have a clear positioning.
E-Class there again with two different fronts. The picture shows the Exclusive version with a classic grill and star on the hood.
Curved and sharp screen, a touchpad with haptic feedback, there is only for also for limousines New assistance systems and lighting