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    V12 LMR / #Jenny-Holzer / #BMW-Art-Cars / #1999 / #BMW-V12-LMR / #BMW-S70/3 / #BMW-S70 / #BMW-V12 / #BMW-V12-LMR-Jenny-Holzer / #BMW-Art-Car / #Art-Cars / #Art-Car / #BMW / #BMW-V12-LMR-Art-Car /

    After a break of four years since David Hockey’s 850CSi BMW returned to its roots with the 15th Art Car – it was going racing again! Art Cars The 15th machine in the series: Jenny Holzer’s V12 LMR.

    As BMW’s Art Car project started with racing cars one could argue that over the ensuing years it’s used far too many road cars, and even when it did choose to adorn its racing cars they were never used in anger on track – witness the two E30 M3s and the E36 Touring Car that never went near a circuit. The first four cars all took part in the #Le-Mans 24-Hour and 1999 saw a return with Jenny Holzer’s V12 LMR.

    The work of Jenny Holzer, who was born in Ohio, USA, in 1950, cannot be put into conventional categories. Since the late seventies, she has rejected traditional forms of expression such as representational painting, working with words instead of pictures. Messages in the form of LED lettering are arranged together with carved plaques, benches or sarcophaguses made of stone to make up complete installations. It is this interplay of language, objects and context as equal elements that render her work so unique and makes her one of the most consistently exhibited artists worldwide. The Art Car designed by the American concept artist was adorned with messages which she said, “Will probably never become void”. Bold statements in capitals such as ‘Protect me from what I want’ and ‘What urge will save us now that sex wont?’ were emblazoned on the car.

    Her concept is based on traditional colours and materials used in motor racing. To allow the characteristic blue and white BMW colours to remain visible during the 24-hour race at Le Mans, she used reflecting chrome letters and phosphorescent colours. During the day the sky is reflected in the letters, during the night the foil is desorbing the saved daylight in blue. Except that the car never raced at Le Mans, although it was one of three V12 LMRs that was used for the preliminary qualification in May, for the actual race BMW elected to use the more traditionally liveried cars. It would have been disappointing had BMW left it at that, but fortunately the car did compete in its Holzer livery in a round of the American Le Mans Series in 2000 at Road Atlanta for the Petit Le Mans. Sadly by this time the LMRs were no longer competitive and had to play second fiddle to the Audis with the Holzer car coming in a distant fourth place.
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