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BMW E3 SALOON (1968-1977)

As far as Mercedes-Benz was concerned, the arrival of BMW’s big 2500 and 2800 saloons (internally known as the ‘E3’) was akin to a poke in the eye with a stick. Mercs were well made of course but they were super expensive and as solid to drive as they were built. The Jaguar XJ arrived in the same year and would also cause raised eyebrows in the Daimler Benz boardrooms. The E3 sold slowly but steadily in the UK and whilst there weren’t many out in the sticks, they were a common sight in London and most towns had a few examples.

The 3.0 arrived in 1971 and shortly after, the 200 bhp 3.0Si which was quite a rocket ship that could outpace the 6.3 and 6.9 Mercs as well as XJ12’s on the sprint to 60 mph before surging on to 130 mph – these were seriously fast cars. BMW was a small company back then, known to make expensive cars with expensive spare parts and depreciation was swift. By the time the 7-Series took over in 1977, you could pick up an early 2500 in decent condition for 500 quid and by the mid ’80s they were just about worthless. Tired E3’s littered London streets like old Jaguars and it’s only in the last few years that anyone has bothered to save any – I bought a running one myself in 1999 for £100. As brilliant as it was, the E3 was just an old BMW for many years and most of the UK-supplied cars have now gone.
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