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  •   Andy Everett reacted to this post about 4 years ago
    / #Horch-853-Spezialroadster / Market Highlight Simon Kidston considers four Horchs being offered by #Bonhams / #Horch-853 / #Horch / #August-Horch / #Auto-Union / #Horch-AG / #1938 #Horch-853-Special-Roadster /

    Simon Kidston wonders whether buyers still exist for cars like the four Horchs about to go on sale.

    Close your eyes and picture the scene. You’re a high-flying US businessman living life large in 1977. #Donna-Summer ’s got #Studio-54 gyrating to the beat of I Feel Love, while nearby crowds snake around the block for a new movie called Saturday Night Fever. The launch of the Apple II computer gets a few tech geeks excited, but the Jet Set are far more interested in the new Concorde service from London to New York.

    You’re getting into a new hobby – collecting antique cars. Hell, they might even be an investment, and there’s a show in California you’ve heard about where you might meet some new friends and business contacts. Better still, you could find something to show there yourself. It’ll need to look impressive, exotic and rare. What’s that I hear? A Horch, you say? Never heard of it, but tell me more…

    Open your eyes. Don’t worry, you’re not wearing flares. Time moves on, and so does fashion. The Seventies entrepreneurs who aspired to owning the chrome-laden, grand pre-war luxo-barges they remembered from childhood or The Great Gatsby are more likely to be offloading or looking down at us from above. Today’s hot money chases easy-to-understand Porsches and Ferraris, not cars that evoke sinister governments and don’t promise a queue of 25-year-old tech zillionaires eager to offer a quick profit.

    I’m guessing the vendor of the four Horchs featuring in Bonhams’ Chantilly sale on September 3 is neither young nor financially stretched. I just hope he’s pragmatic, and that there are enough real collectors left to bid who don’t need Horch explaining to them, and can see past next week.

    Chassis 853177 has just emerged from a seven-year restoration by Horch Classic with non-original Erdmann & Rossi-style Spezialroadster coachwork. Its last owner apparently fitted a pick-up body to it before putting it to work on his Ukrainian farm.

    ‘I just hope that the vendor of the Horchs is pragmatic, and that there are enough collectors left who don’t need Horch explaining to them’
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