Cadillac CT5 - Drive

  • 2020 Cadillac CT5

    Cadillac CT5

    General Motors’ Cadillac brand chose to reveal its new CT5 sedan via a social media campaign. Called “Sensory Symphony,” the campaign, which was launched on Cadillac’s YouTube page and additional social media channels, used a technique called autonomous sensory meridian response (ASMR) The idea is to stimulate senses, such as a spine-tingling sensation, by focusing on specific sounds, such as the CT5’s exhaust note, audio system and the sound from whisking off the cover during the car’s online reveal.

  • 2020 Cadillac CT5

    2020 Cadillac CT5

    We’ve already had a sneak peek at Cadillac’s newest sedan, but at NYIAS the CT5 was on display for the world to see. Boasting a semi-fastback roofline, the CT5 is essentially a baby brother to the flagship CT6 and will be offered with a version of the Super Cruise hands-free driver-assist feature found on that car.

  • Cadillac reveals new Sedan CT5 via social media

    Cadillac CT5

    General Motors’ Cadillac brand chose to reveal its new CT5 sedan via a social media campaign. Called “Sensory Symphony,” the campaign, which was launched on Cadillac’s YouTube page and additional social media channels, used a technique called autonomous sensory meridian response (ASMR) The idea is to stimulate senses, such as a spine-tingling sensation, by focusing on specific sounds, such as the CT5’s exhaust note, audio system and the sound from whisking off the cover during the car’s online reveal.