2020 Cadillac CT5 - Drive

  • 2020 Cadillac CT5

    Cadillac CT5

    General Motors’ Cadillac brand chose to reveal its new CT5 sedan via a social media campaign. Called “Sensory Symphony,” the campaign, which was launched on Cadillac’s YouTube page and additional social media channels, used a technique called autonomous sensory meridian response (ASMR) The idea is to stimulate senses, such as a spine-tingling sensation, by focusing on specific sounds, such as the CT5’s exhaust note, audio system and the sound from whisking off the cover during the car’s online reveal.