Despite difficult conditions in China that resulted in JLR’s November 2018 sales dropping by eight percent year-on-year, Jaguar’s sales have increased. This has largely been driven by demand for the E-PACE and newly introduced all-electric I-PACE. Out of the 48,160 vehicles that JLR sold in November 2018, 14,909 were Jaguar retail sales – an increase of 8.9 percent year-on-year.
Thanks to increased sales in North America (up 18.1 percent) as a result of strong demand for the Range Rover especially, Jaguar Land Rover enjoyed the best-ever November sales results in the market. Sales were also 5.6 percent higher in Europe and up 3.2 percent in the UK. “We are encouraged to see our best-ever November sales performance in North America, propelled by strong SUV sales,” said Felix Brautigam, JLR’s chief commercial officer. “This performance was combined with growth in Europe and the UK where we have outperformed the market – a significant accomplishment in today’s challenging conditions. These positive regional results reflect our strong brands and attractive product line up.”
However, Jaguar sales were up in all key markets except China, where sales were 50.7 percent lower than a year ago. This is a result of market conditions remaining difficult through continuing consumer uncertainty with tariff changes and trade concerns. Said Brautigam, “In China, we continue to see significant market challenges, but we remain focused on taking all the operational actions necessary to balance production with demand.”