The BMW Group used this year’s Consumer Electronics Show (CES) in Las Vegas – which we’ll be reporting on in next month’s issue – to showcase the future of driving pleasure, and the potential of digital connectivity in a variety of different ways.
Visitors to the BMW Pavilion at the event got their first chance to take a virtual drive in the BMW Vision iNEXT, accompanied by the BMW Personal Assistant. The purpose of this was to underline the company’s innovative capabilities in the fields of design, automated driving, connectivity, electrification and services (D+ACES), which are all defined as key areas of future activity in its corporate strategy NUMBER ONE > NEXT.
Visitors were also able to get handson with the innovative ‘Shy Tech’, showcased in the BMW Vision iNEXT, with interactive displays demonstrating BMW’s vision for integrating high-tech user interfaces as part of the interior design and materials.
Additional presentations and handson opportunities included the chance to try the new BMW Intelligent Personal Assistant before it launches in March, to see a high-performance, riderless BMW R 1200 GS motorcycle, and to check out the X7’s advanced, off-road technology for real.