With the 7 Series hitting its 40th birthday, Bob Harper looks back at what’s made this model range a pioneer of the motoring landscape since 1977. Seventh wonders 7 Series Celebration 40 years of luxury motoring. Then and now; BMW 7 Series production now spans 40 years.
BMW’s flagship model is on its sixth incarnation, and it’s always been a machine that you could look to and determine which parts of its high-tech make-up would be filtering down the range.
It sets the tone for the technological highlights and styling direction that the company will be taking and, while it’s always been a very high-end machine, it should never be regarded as simply a luxury limousine for those who like to sit in the back. BMWs have always been about the driving experience and, as such, the Seven represents the default choice for the company director who wanted to drive his car at the weekend.