1954 - Drive

  • ‘Scrapped’ swallow to fly again 1954 Doretti using TR2 running gear?

    1954 Doretti

    When William Lyons launched SS Cars (later Jaguar), he kept Swallow Coach-building, which produced motorcycle sidecars. He sold this company in 1945, and when there was later a drop in demand for sidecars, Swallow turned to car production, including the 1954 Doretti using TR2 running gear; it was very popular, especially in the USA. Production was up to 10 cars a week when it suddenly ceased in 1955 due to reported ‘changes in company policy’. One car was sent to Ghia in Italy for a coupé body to be fitted – when it returned to the UK after the firm ceased trading, Swallow designer Frank Rainbow ordered it to be scrapped.

  • Aston’s first V12 - 1954 Lagonda DP115 V12 Le Mans

    Aston’s first V12

    Ambition and agony. In the early 1950s, David Brown hatched plans for a V12-engined race car to beat Ferrari at Le Mans. This is the story of what might have been. Words Stephen Archer. Studio photography Antony Fraser.

  • Picture Post in October, 1954, to illustrate an article titled “Which Came First - The Woman Or The Car?

    This tableau was posed by Picture Post in October, 1954, to illustrate an article titled “Which Came First - The Woman Or The Car?” Exactly what the gist (or conclusion) of this feature was we don’t know – if you have Picture Post #7351

    A family outing gone awry on a wet autumn afternoon being recorded by a heartless roving photographer? Not quite. This tableau was posed by Picture Post in October, 1954, to illustrate an article titled “Which Came First - The Woman Or The Car?” Exactly what the gist (or conclusion) of this feature was we don’t know – if you have Picture Post #7351 in the attic, let us know! Other photos in the Getty archive from the same feature include a newly-married East End couple getting into a Rolls-Royce Phantom, a young man-about-town (nattily dressed in an Argyll sweater) leaning on a 1953 Buick Super and getting frosty looks from a pencil-skirted young woman on the pavement, a pretty model draped over a Porsche 356 and - final proof that our distress scene is not the real deal - another shot of the same situation but from the front of the car and with the people and objects subtly rearranged. Words: Jack Grover. Image: www.gettyimages.co.uk.